Vyacheslav PysankaHead of ORM, Netpeak Ukraine
Delo.ua · in Ukrainian
Where language models get their facts about companies, why you cannot file a complaint against them, and what a business owner should do now.
Publications
Publications
Columns and articles in Ukrainian business and industry media. I write about what I run into at work: reputation in search, reviews, investor trust, and the effect of generative AI on what people know about brands.
Delo.ua business media
Managing brand reputation in the age of AI and open data
The Page business media, expert profile
A brand with trust: the role of PR in attracting investors to Ukrainian companies
The Page · 20 May 2025 · in Ukrainian
How public reputation shapes an investor's decision before the first meeting, and why due diligence starts in the search bar.
My expert profile on The Page
The Page
Netpeak Journal agency blog, in English
How to Deal with Negative Reviews on Google in 2026?
Netpeak Journal
Dentist Review Management: Google Business Reviews Best Practices to Attract New Patients
Netpeak Journal
My author page on Netpeak Journal
Netpeak Journal
Netpeak Blog agency blog
What ORM is and why business cannot do without it
Netpeak Blog · in Ukrainian
How reviews shape brand reputation and drive sales
Netpeak Blog · May 2025 · in Ukrainian
Media mentions
Amazon Prime $2.5 Billion Settlement: How to Manage a Reputation Management Disaster
Netpeak Journal · August 2025 · expert comment
How Amazon handled the aftermath of a $2.5 billion settlement. Written by Leonid Kovalenko; I am quoted on why hiding the cancel button costs more than showing it.