Vyacheslav PysankaHead of ORM, Netpeak Ukraine
Blog
Blog
I write about what I run into at work. No rehashing of other people’s articles: if I have nothing to add to a topic, I do not write about it.
SERM and ORM
Methods, tooling, and other people's mistakes.
Brand SERP
How to read your own first page and what on it you can control.
Reviews
Collection, response, effect on rankings and on sales.
Reputation in AI and LLMs
The newest and least crowded cluster. Start here.
Knowledge Graph
Entities, knowledge panels, Wikidata for brands and people.
Crisis breakdowns
What went wrong in public reputation failures, and what it teaches.
For now I publish more in the media than here: my columns for Delo.ua, The Page and the Netpeak blog are collected under publications. If you are after a specific area, it is set out in detail on the services page.